In 2007, ADP announced the post-spinoff name for its brokerage services group to be Broadridge Financial Solutions ("Broadridge").

Broadridge is the leading provider of investor communications and technology-driven solutions for wealth management, asset management and capital markets firms. They help clients drive operational excellence to manage risk, accelerate growth and deliver real business value. Thier technology-driven solutions power the entire investment lifecycle, enabling clients to successfully manage the complexity and operational requirements of today's capital markets. Broadridge is at the forefront of multi-channel communications, strengthening clients' capabilities to communicate with their clients and investors and meet regulatory requirements.

Below are some highlights from my work as UI/UX Technical & Creative Lead at Broadridge.

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Compatability & Consistentcy

Here I describe some early challenges including older applications; supporting older browsers while trying to add contemporary elements; and creating a plan to provide uniformity among several applications originally developed in silos. Together, these provided some of my initial challenges at Broadridge.

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Building
the team

Almost immediately after I joined, I was the single UI/UX designer-developer resource for ICSOL applications. Up until that point, most of the UI design was controlled by the software engineers. No offense to my backend programmer friends, but you can probably imagine what that looked like.

With some basic design enhancements to the first project I was assigned, I was quickly able to prove the value of having an internal UI/UX design resource. Other business units soon saw the improvements which this led to increased project work. To keep up with demand, I was authorized to bring on additional resources and hired my first 2 permanent members to the UI/UX team.

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Featured
Project

During my last year and a half at Broadridge, I led the design process and the UI/UX team to support a brand new portal for "ICS", Investor Communication Services. This multi-million dollar project was the largest and most complex to date for my team and many of the software engineers invloved. I discuss the design lifecycle and considerations I implemented, as well as specific application of these to the ICS Portal project on the Project Insights page.

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Project Samples

Transfer Agent
Client Portal

My team and I worked on several projects with this business unit including what led to the development of the "Client Portal".

This portal included various shareholder data views and functionality around historical reports; customized alerts; and more.

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ProxyVoteTM
Shareholder Voting solution

Another set of projects my team and I worked on were related to the ProxyVote products. These projects included a focus on responsive mobile displays for the application and HTML email views.

Take a look at the significant UI improvement as demonstrated by the login screen examples to the right. The first image is the legacy display and the second image is the redesigned version.

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